Micheal could sell a $1,000 pair of gloves to a woman with no hands, and he can’t convince his wife of 10 years to suck his dick.

And then there’s Ronnie. Cold customers turn into affectionate, little ATM machines once they get a taste of Ronnie’s magnetic personality. Also, Ronnie desperately wants to shave his beard, but he doesn’t dare, because his wife refuses to be fucked by baby-faced men.

Don’t forget about Jerry, the sales manager extraordinaire. He stalks the office like a proud panther with a rumble is it’s belly, striking icy fear into the heart of any salesman crazy enough to bring a goose egg back to the branch. Jerry is talented but he carries rage. He’s treated poorly by people in his life. “Friends” disrespect him in front of women he wants to bed. Family members use him as an emotional garbage disposal.

Society has installed a switch into the back of modern man’s neck. The switch has two settings: “Beast Mode” and “Bitch Mode”.

The switch is programmed to auto-adjust depending on a man’s environment.

However, what would happen if a man decided to manually control his switch? Let’s say a man flips the switch to Beast Mode and breaks off the knob? What would happen then?

What would happen if some tech nerd decided to harness the unflinching life force he uses to code badass websites and brought it with everywhere he went, like an invisible sidekick?

Could my coworkers stop wearing the moniker of rockstar salesman and start being rockstar men? How about that alluring enthusiasm my buddies use to close fat sales? Could it not be used to score the influence, ass and extra cash their soul desperately craves?

I know that I’m guilty of being a “situational alpha” at times. Sometimes I dump water on the fire in my belly before I leave my apartment.

What about you?

Do you drop a potential customer like a bad habit if they give you the runaround, only to offer unresponsive and flake-happy girls 3rd, 4th and 5th chances?

Are you a god in the boxing ring who transforms into a chump when a blushing Latina makes eye contact through the fragrant smoke of the hookah lounge?

Do you enjoy unshakable confidence until your domineering father enters the building?


Decide to stop.

Flip the switch to Beast Mode and rip off the knob.

And remember:

There is a time and a place for bulletproof swagger.

The time is always and the place is everywhere.

Live life out loud, my brothers.

Askari Rey