Some customers feel demoralized after you dump a large sum in their lap.
$64.00 an application sounds reasonable. $448.00 a year may send her into a scamper.
Worry not. Your words are green house gases. The price is the ozone layer.
Break it down now.
“$448.00 a year is $1.22 a day. If you’re like most people I know, you spend more than that on your morning coffee. Mrs. Dawson, you would give another dollar and twenty two cents a day to have a splendid, blooming lawn instead of just a yard, wouldn’t you?”
Put things in perspective for her.
Those boots don’t cost $90.00. They cost ¢.12 a day over the next two years.