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Don’t be afraid to imply that your customer is a cheap bastard. This technique works best when coupled with the suggestion that your customer’s refusal to part with her money will cost her in the long run.

“Okay Mrs. Shayk, I just wanted you to experience something really special this season, but we’ll go for something¬†cheap.”

You’ll be surprised how much money people will spend not to feel embarrassed.

Inspired by Zig Ziglar.

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